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Sport to Empower Girls: Jordan Case Study

  • Groupama OL Academy 8 Rue Mélina Mercouri Meyzieu, Auvergne-Rhône-Alpes, 69330 France (map)

Presentation of an in depth case study on how sport can be linked to female empowerment. Presenters are Yasmeen Shabsough and Assmaah Helal.


Yasmeen Shabsough is a Jordanian National Team footballer, 2 x Guinness World Record Holder, and works with GIZ Sport for Development throughout Jordan. Yasmeen started playing football at the age of 12, she won the National League Title 4 times with her professional club. And represented Jordan with the national team in many international tournaments.

Yasmeen works for GIZ S4D she trains PE teachers, football coaches and university students how to combine social skills with sportive skills in developmental workshops, which they then implement in their own community’s training sessions. Most recently Yasmeen began leading youth leadership workshops, inspiring teens to harness their abilities and skills to become the next set of local change makers. In 2016, Yasmeen was part of the local organizing committee for the FIFA U17 Women's World Cup in Jordan.

Assmaah Helal

Assmaah is the Program Operations Manager at Creating Chances, and Football United, and has over ten years' experience combining her passion for sport and education to contribute to strengthening the capacity of young people, particularly, but not exclusively, women and girls, so that they can lead positive change in their communities. Assmaah has a background in youth work, sports development, advocacy and leadership and sits on the advisory committee of GoActive Women. She has curated youth advocacy and leadership programs, camps and forums across Australia, the Commonwealth and in Indonesia.

Natasha Hill

Having played football for two years it wasn't until volunteering as a coach for Football United in 2012 that Natasha Hill learnt about the endless ways football can be used to create positive change, and since has developed a tremendous passion for the sport. Her commitment, hard work and passion for football led her to be selected, as one of just ten people, from around the world to attend an international workshop run by UN Women in partnership with Valencia Football Club. Natasha is a highly respected and inspirational member of her community and has been instrumental in increasing female participation in football over the years. She is currently the President of Punchbowl United Football Club, coach of the Under 14 Girls team and All Age Women’s team as well as a member of the Canterbury District & Soccer Football Associations Committee for Female Football. Natasha is also the Community Programs Coordinator for Football United (Creating Chances), using football as a vehicle to drive positive youth development and social cohesion.