Effective marketing: identifying and developing marketing assets in women’s football.
Imagine a world where the majority of brands in sport are seen, engaged and connected with fans in a meaningful way. As a sports marketing consultant, Xavi creates content and provide marketing services for women’s football players, clubs and events. He has worked for UEFA Women’s Euro 2017, the NWSL player “Rocky” Rodríguez and Mundo Deportivo.
The workshop will be focused on the following areas:
1) Analysing the business of women’s football
2) Learning from marketing lessons to grow women’s football
3) Practice: developing an effective marketing campaign