Media

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Marketing Women's Football
Jul
1
11:30 AM11:30

Marketing Women's Football

Effective marketing: identifying and developing marketing assets in women’s football.

Imagine a world where the majority of brands in sport are seen, engaged and connected with fans in a meaningful way. As a sports marketing consultant, Xavi creates content and provide marketing services for women’s football players, clubs and events. He has worked for UEFA Women’s Euro 2017, the NWSL player “Rocky” Rodríguez and Mundo Deportivo.

The workshop will be focused on the following areas:

1) Analysing the business of women’s football

2) Learning from marketing lessons to grow women’s football

3) Practice: developing an effective marketing campaign

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Décrypt'info comment fonctionnent les médias et les invisibles dans lesport
Jun
28
4:00 PM16:00

Décrypt'info comment fonctionnent les médias et les invisibles dans lesport

Décrypt'info comment fonctionnent les médias et les invisibles dans le sport (femmes, handi, sports inconnus, etc.)

Ateliers interactifs d'éducation aux médias et à l'information (EMI) mêlant échanges et jeux pour permettre de comprendre ce que c'est l'information, apprenez le monde des médias, découvrez les outils pour verifier l'information, apprendre à séparer les faits bruts des opinions subjectifs, se forger un esprit critique le tout sous l'angle des "invisibles" dans le sport.

(In EN: An Interactive educational workshop to understand the media and information. Building upon exchanges and games to help understand what is the information, learn about the media world, discover the tools to check information, learn to separate raw facts from opinions and to forge ones critical spirit. Special edition with a focus on the "unseeen" in sport.)

FACILITATOR BIO

Laurienne Ploix, Fondatrice de Tout Va Bien, journal local d'informations solutions. Aujourd'hui, TVB est devenue une association qui édite mensuellement une publication participative de solutions et développe de nombreuses actions socio-culturelles pour une citoyenneté apaisée (EMI, educ pop, etc.). Auparavant, elle a pu travailler avec le Dauphiné Libéré ou encore la Voix du Nord.

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Photographing Women's Football
Jun
27
6:00 PM18:00

Photographing Women's Football

How to photograph women's football - techniques, tips, considerations from two unique sports photographers

FACILITATOR BIO

Dana Roesiger
Dana is a Germany based photographer who mainly focusing on women’s and human rights. Working with NGO’s like DISCOVER FOOTBALL (since 2010) or Equal Playing Field (since 2016) I strive to com­bine the aes­thet­ics and ex­pres­sive pow­er of pho­tog­ra­phy with the goal of lett­ing the world know about so­cial, ecol­o­gi­cal and eco­nom­ic in­jus­ti­ces. Professionally I am a press spokeswoman for SAP, a global IT company.

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